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About Us
THE MISSION BEHIND IGNITE FIT LIFE
IGNITE FIT LIFE
ABOUT IGNITE FIT LIFE
Ignite Fit Life isn’t just a fitness brand. It’s a lifestyle shift. A community. A spark that lights the fire you forgot you had.
We get it—life’s hectic. Between work, family, and everything else on your plate, fitness can feel like another chore. That’s why we built something different. Ignite Fit Life is here to help you move with purpose, train smarter (not longer), and connect with real people on the same journey.
At the core is our Inner Fire Program—a high-energy, 60-day HIIT and strength plan designed for busy humans who want real results. We’re talkin’ short, powerful workouts (30 minutes or less), mobility sessions that actually feel good, and a structure that builds momentum—not burnout.
But we’re more than workouts. We host outdoor fitness classes, community meetups, challenges, and events that get you off your screen and into real-life connection. Because fitness shouldn’t be lonely—it should be fun, supportive, and maybe even a little sweaty.
Whether you're starting fresh or chasing your next level, Ignite Fit Life is here to fuel your journey—with coaching, community, and a whole lot of fire.
Let’s get after it.
ABOUT WAYNE SQUIRES
Founder of Ignite Fit Life | Creator of the Inner Fire Program
Born and raised in Dublin, Ireland, I’ve always been drawn to anything that made me move, compete, or push my limits. Fitness wasn’t just a phase—it was my calling. By 20, I turned that calling into a career, becoming a coach with a mission to help others discover the strength they never knew they had.
Fast forward 15 years: 20,000+ hours on the gym floor, 7,000+ classes led, and countless lives impacted. I’ve coached through every obstacle—time, motivation, injuries, burnout—and even heard it all when it came to what people wear while training. Every rep, every story, every transformation planted the seed for something bigger.
That “something” became Ignite Fit Life—a brand born in July 2024, built to empower busy people to train smarter, live stronger, and feel damn good doing it. Through our signature Inner Fire Program, energizing workouts, confidence-boosting apparel, and a powerful community, we’re lighting a spark in people who’ve been putting themselves last for too long.
My mission is simple: to help you unleash your strongest, most capable self—physically, mentally, and emotionally. Because when you ignite that inner fire, everything changes.